Untitled Essay Research Paper Anselm free essay sample

Untitled Essay, Research Paper Anselm # 8217 ; s Ontological Argument and the Philosophers Saint Anselm of Aosta, Bec, and Canterbury, possibly during a minute of enlightenment or starvation-induced hallucination, succeeded in explicating an statement for God # 8217 ; s being which has been debated for about a thousand old ages. It shows no mark of traveling off shortly. It is an statement based entirely on ground, separating it from other statements for the being of God such as cosmogonic or teleological statements. These latter statements severally depend on the universe # 8217 ; s causes or design, and therefore may weaken as new scientific progresss are made ( such as Darwin # 8217 ; s theory of development ) . We can be certain that no such destiny will go on to Anselm # 8217 ; s Ontological Argument ( the name, by the manner, coined by Kant ) . In signifier, Anselm # 8217 ; s statements are much like the statements we see in doctrine today. In Cur Deus Homo we read Anselm # 8217 ; s conversation with a skeptic. We will write a custom essay sample on Untitled Essay Research Paper Anselm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This kind of question-and-answer signifier of debate ( dialectic ) is really much like the Hagiographas of Plato. The skeptic, Boso, inquiry # 8217 ; s Anselm # 8217 ; s religion with an array of inquiries non-believers still inquire today. Anselm replies in a bit-by-bit mode, inquiring for verification along the manner, until he arrives at a decision with which Boso is forced to hold. This is merely like Socrates # 8217 ; process with, say, Crito. Subsequently philosophers have both accepted and denied the cogency of Anselm # 8217 ; s celebrated ontological statement for the being of God, presented in both the Proslogium and Monologium. Anselm did non first attack the statement with an unfastened head, so analyze its constituents with a critical oculus to see which side was best. Anselm had made up his head about the issue long before he began to utilize dialectic to try to dissect it. Indeed, the extreme ardour which impels him to seek everyplace for statements favourable to the tenet, is a confession his portion that the tenet demands support, that it is problematic, that it lacks self-evidence, the standard of truth. ( Weber, V ) In chapters 2-4 of his Proslogium, Anselm summarizes the statement. A sap is one who denies the being of God. But even that sap understands the definition of God, a being than which nil greater can be conceived. But the sap says that this definition exists merely in his head, and non in world. But, Anselm observes, a being which exists in both world and in the understanding would be greater than one that simply exists merely in the apprehension. So the definition of God, one that points to a being than which nil greater can be conceived , points toward a being which exists both in world and in the apprehension. It would be impossible to keep the construct of God in this mode, and yet deny that He exists in world. The statement was criticized by one of Anselm # 8217 ; s coevalss, a monastic named Gaunilo, who said, that by Anselm # 8217 ; s logical thinking, one could conceive of a certain island, more perfect than any other island. If this island can be in the head, so harmonizing to Anselm, it would needfully exist in world, for a # 8216 ; perfect # 8217 ; island would hold this quality. But this is evidently false ; we can non do things exist simply by conceive ofing them. Anselm replied, continuing his statement ( in many, many words ) by stating that they are comparing apples and oranges. An island is something that can be thought of non to be, whereas the non-existence of that than which a greater can non be conceived is impossible. ( Reply, ch.. 3 ) Merely for God is it impossible non to be ; mere islands or other things do non suit this quality. Copleston amounts it up compactly ( for Anselm doesn # 8217 ; t ) : it would be absurd to talk of a simply possible necessary being ( it is a contradiction in footings ) , whereas there is no contradiction in speech production of simply possible beautiful islands. St. Thomas Aquinas rejects the statement, stating that the human head can non perchance conceive of the thought of God by ground entirely ( a-priori ) , as Anselm might. The statement does non do sense by itself, and must first supply an thought of the being of God with an analysis of God # 8217 ; s effects ( a-posteriori ) , to which Thomas turns. I think there is grounds in Anselm # 8217 ; s Hagiographas that he would differ, stating that the thought of God is an unconditioned one given to us by God, and demands no other disclosure to convey it approximately. Hence, this being, through its greater similitude, assists the look intoing head in the attack to supreme Truth ; and through its more first-class created kernel, teaches the more right what sentiment the head itself ought to organize sing the Creator. ( Monologium, ch. 66 ) Although St. Thomas was evidently a truster, he was non swayed by the thought of ground entirely being sufficient to turn out God # 8217 ; s being. His expostulation of the human head # 8217 ; s capableness to ascertain God is echoed by other philosophers such as Kierkegaard ( who was besides a Christian ) : The self-contradictory passion of the Reason therefore comes repeatedly into hit with the Unknown # 8230 ; and can non progress beyond this point. [ Of God: ] How make I cognize? I can non cognize it, for in order to cognize it, I would hold to cognize the God, and the nature of the difference between God and adult male ; and this I can non cognize, because the Reason has reduced it to compare with that from which it was unlike. ( Kierkegaard, 57 ) Anselm disagrees, and explains why light of God through rational discourse brings Man closer to God. So, doubtless, a greater cognition of the originative Being is attained, the more about the animal through which the probe is made attacks that Bing. ( Monologium, ch. 66 ) Descartes restates Anselm # 8217 ; s statement for his ain intents, which include specifying what kinds of cognition is around that is grounded in certainty. Most ulterior philosophers tend to utilize Decartes # 8217 ; preparation of the statement in their analyses. Required for Descartes # 8217 ; undertaking is God, who granted worlds the concluding capableness with which we can cognate truths. The signifier of Anselm # 8217 ; s statement he uses involves specifying # 8216 ; being # 8217 ; as one of God # 8217 ; s many flawlessnesss. Being is a portion of T he construct of a perfect being ; anyone who denied that a perfect being had the belongings being would be like person who denied that a trigon had the belongings three-sidedness # 8230 ; the head can non gestate of triangularity without besides gestating of three-sidedness # 8230 ; the head can non conceive of flawlessness without besides gestating of being. ( Fifth Meditation ) Several philosophers ask what belongingss needfully should be ascribed to God, and if being is one of them. Lotze asks how a being # 8217 ; s existent being logically follows from its perfectness. This tax write-off, Lotze says, satisfies our sentimental values that our ideals must be. Why should this thought [ a perfect being s unreality ] disturb us? Obviously for this ground, that it is an immediate certainty that what is greatest, most beautiful, most worthy, is non a mere idea, but must be a world, because it would be unbearable to believe [ otherwise ] . If what is greatest did non be, so what is the greatest would non be, and it is non impossible that that which is greatest of all imaginable things should non be. ( Lotze, 669 ) The head can plan fantastic and antic things. Where is the false belief in thought of a perfect, unreal something? Descartes # 8217 ; preparation which ascribes # 8216 ; being # 8217 ; to a most perfect being leads us to the most celebrated expostulation to Anselm # 8217 ; s statement, from Kant. Kant has a job with handling # 8216 ; being # 8217 ; as a belongings of a thing, that it makes no sense to speak of things which have the belongings of being and others which do. See the plausible state of affairs of inquiring my roomie Matthew to acquire me a beer. What sort of beer? he replies. Oh, Budweiser. And a cold one, at that. Besides an bing one, if you # 8217 ; ve got any, I might stipulate. Something merely seems awry. For Kant, when you take off # 8216 ; being # 8217 ; from a construct of a thing, there is nil left to trade with. It makes no sense to speak of an omniscient, almighty, all-good God, nor of a red-and- white, cold, non-existent Budweiser. A thing either exists, with belongingss, or it doesn # 8217 ; t. Where Descartes and Anselm would state you are doing a logical contradiction by stating God does non exist because of the fact that this statement conflicts with the really construct of God including the belongings of being, with Kant, doing this kind of a statement involves no contradiction. For contending non-existence as a portion of a thing # 8217 ; s concept kind of negates any argumentative power that the construct # 8217 ; s other qualities might hold had. A construct of a thing should concentrate on its specifying qualities, such as cold and Budweiser, instead than on its being. Anselm # 8217 ; s original answer to Gaulino might be applicable here in a defence against Kant. Possibly it is possible to deny the being of mere things ( be they islands or Budweisers ) without logical contradiction, but in the instance of a most-perfect being, # 8216 ; being # 8217 ; must be portion of its construct. Possibly it is possible that an island can be said non to hold existed, possibly if tectonic home bases hadn # 8217 ; T shifted in a certain manner. But God is non bound by the restraints of causality ; God transcends cause, bing throughout all clip. So in the construct of God is # 8216 ; being # 8217 ; , every bit good as His assorted other properties. So to state God does non be is contradictory, after all. Kant counters this with a lay waste toing blow. He reduces the ontological statement to a tautology: The construct of an all-perfect being includes being. We hold this construct in our heads, hence the being must be. Therefore, an existent being exists. Even if we grant the statement legion favours, allowing it flight from plentifulness of idiosyncrasies, in the terminal, it still doesn # 8217 ; t truly state us anything uncovering. All the problem and labor bestowed on the celebrated ontological or Cartesian cogent evidence of the being of a supreme Being from constructs entirely is problem and labor wasted. A adult male might every bit good anticipate to go richer in cognition by the assistance of mere thoughts as a merchandiser to increase his wealth by adding some zeros to his cash-account. ( Kant, 630 ) Anselm # 8217 ; s statement was non designed to convert disbelievers, but to be nutrient for trusters like Gaunilo who wished see what consequences the tool of dialectic will convey if applied to the inquiry of God. While today the statement seems weak, or even capricious, it is a courageous effort to travel without tenet in explicating God. The statement must stand or fall by its sheer dialectical force. A principal ground of our trouble in appreciating its power may good be that pure dialectic makes but a weak entreaty to our heads. ( Knowles, 106 ) I think I stand with St. Thomas and Kierkegaard in this affair, for it seems that a strictly logical statement of God # 8217 ; s being is slightly out of topographic point. One must be in a place of religion seeking apprehension , in an a-posteriori province of head to appreciate an a-priori cogent evidence such as this. This is slightly uneven and unsettling, for I tend to hold with logically sound statements at all other intersections of my life. It seems as if Church tenet these yearss accentuates the enigma of God, remaining off from concluding such as Anselm # 8217 ; s to pull followings. For to hold faith in the enigma is what is admirable. One should non be tempted to go to church smugly because it is unlogical non to. Anselm. Proslogium, Monologium, Cur Deus Homo. with debut by Weber, translated by S. N. Deane. Open Court, La Salle, 1948. Copleston, Frederick. A History of Philosophy. Image Books, New York, 1994. Honderich, Ted ( editor ) . The Oxford Companion to Philosophy. Oxford University Press, New York, 1995. Kant, Immanuel. Critique of Pure Reason. Translated by N. K. Smith. London, 1933 ( 2nd edition ) . Kierkegaard, Soren. Philisophical Fragments. Translated by D. F. Swenson. Princeton University Imperativeness, 1962. Knowles, David. The Development of Medieval Thought. Random House, New York, 1962. Lotze, Rudolf. Microcosmus. Translated by Hamilton and Jones. Edinburgh, 1887. Southern, Richard. Saint Anselm. Cambridge University Press, Cambridge, 1990. Van Inwagen, Peter. Metaphysics. Westview Press, Boulder, 1993.

Base of Art Through the Ages essays

Base of Art Through the Ages essays Art was one of the earliest manifestation of culture, this is because it fulfils human kinds need to interpret everything around them including their world and spiritual beliefs. Paleolithic art can be found to date back over thirty thousand years. The first discovery of this type of art was in Spain 1879. They were cave paintings that depicted men, women and, animals, these types of works were most often found deep in caves were no natural light could reach. In the gloom of the caves, the paintings look remarkably realistic. As well as paintings there were many sculptors, mainly animals, the human forms discovered are believed to be symbols of fertility, these were carved form materials like ivory, serpentine and limestone. Greek art was developed through several cultural phases, geometric, archaic, classical, and Hellenistic. Geometric was characterized by the use of geometric shapes; the archaic style developed from the use of oriental motifs. The period of The Classical was composed of idealistic human figures with emphasis on naturalism, grace and sophistication, depicted with drapery. The Human form in an idealized state was much admired by Roman artists, as they valued the emotional and psychological side of their art as well as the physical. Roman images emphasized wisdom form experience of social and political values of the Empire, as it was the Empire that determined the forms and context of art. Christian art expresses their religious beliefs, in the earliest manifestation it was done socially or for worship. The works were highly symbolic as not to break the rules stated in the Old Testament, not to make images of things of this world. When Christian art began to develop in the Roman Empire, fourth century AD, it gained a more open way of expression of ideas; it eventually became the dominant art form. During the middle ages Christian art took on a new form, architecture, cathedrals, monasteries, convent...

International services marketing Essay Example | Topics and Well Written Essays - 500 words

International services marketing - Essay Example Marketing services is different from marketing goods. As opposed to good, services are produced and consumed at the same time. This is because services have different characteristics from those associated with goods. Such characteristics include intangibility, inseparability, variability, and their lack of perishability. Therefore, the services are measured in terms of quality. Another difference between goods and services is the inseparability of services. This is because the services production cannot be alienated from the consumption process (Ahmadzadeh, et al., 2012). Services also tend to vary in aspects such as quality. These characteristics make marketing of services different from that of products. Therefore, success in marketing of services depends on relationship building. Service-based business rely on building trust, deliverability, the wants and needs, and the ability to convince customers that you are capable of driveling a service in time. However, marketing products i s different and mainly depends on factors such as price of the product and the quality of the product (Rao 2011). The marketing and trading of services across nations has been growing rapidly over the recent past. Export of services plays a critical role in trade balance, expansion of employment opportunities, and enhancing economic growth. However, the service economy is affected by factors such as export service capacity, limitation of resources required in service delivery. Such resource may include the human as well as financial capacity. Other factors affecting the service economy include behavioral and operative barriers. Moreover, language barrier affects intercultural service delivery due to poor interpretation of information (Fisk 1999). Export of services raises several issues. These issues include the privacy of the service consumers, the national security of the countries to which the services

Team building Research Paper Example | Topics and Well Written Essays - 1000 words

Team building - Research Paper Example The communication premise is very significant because it removes the barriers that exist within a team and allows the team to progress further rather than sticking at a particular agenda for long periods of time. This is so needed because it resolves the ambiguities that arise within teams and takes care of the negatives which can creep up at any time. When one contemplates the issue of hiring individuals within an organization, it is of paramount importance that these people know exactly what is expected out of them and whether or not are they ready to become a part of a team within the organization that they are getting recruited within. If the answer to such a query is in the negative, it would be better for the organization to let go of such an individual and rely more heavily on how well they work in the form of their own space. However, there are many examples of individuals who would absolutely cherish the idea of working in a team, as long as it makes them think, feel and exp erience the dynamics of growth and development within the organization that they are getting hired in, across the board. In terms of recruitment, it is of paramount significance that the aspiring employee knows well in advance that he would be required to commit to a task which is in the middle of a team, and hence team building domains would be required of his professional self (Maddux & Wingfield, 2003). If the organizational values are such that the employees need to work in unison with one another, then it is only natural that the aspiring candidates for achieving employment know beforehand what is expected out of their realms and how they will go about completing these tasks and objectives that shall be assigned to them with flying colors. What remains... When one contemplates the issue of hiring individuals within an organization, it is of paramount importance that these people know exactly what is expected out of them and whether or not are they ready to become a part of a team within the organization that they are getting recruited within. If the answer to such a query is in the negative, it would be better for the organization to let go of such an individual and rely more heavily on how well they work in the form of their own space. However, there are many examples of individuals who would absolutely cherish the idea of working in a team, as long as it makes them think, feel and experience the dynamics of growth and development within the organization that they are getting hired in, across the board. In terms of recruitment, it is of paramount significance that the aspiring employee knows well in advance that he would be required to commit to a task which is in the middle of a team, and hence team building domains would be require d of his professional self. If the organizational values are such that the employees need to work in unison with one another, then it is only natural that the aspiring candidates for achieving employment know beforehand what is expected out of their realms and how they will go about completing these tasks and objectives that shall be assigned to them with flying colors. What remains to be seen is the management’s stance, and more so with the changing global dynamics, the perspectives have been aligned all the same.

Consumer Attitude and Preferences Towards Traditional and Modern Research Paper

Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion - Research Paper Example The paper "Consumer Attitude and Preferences Towards Traditional and Modern Islamic Fashion" concerns the Islamic Fashion. The objective of this study is to identify the behaviour, attitude and preferences of Muslim consumer towards traditional and modern Islamic fashion. In order to meet the defined objective of the study, this research attempts to explore the factors, which influence the Islamic women’s fashion from traditional context to modern context. At the same time, the study identifies the trend in the Islamic fashion market. Moreover, study investigates the societal factors as well as legal factors, which can influence the buying decisions of Islamic women in case of dressing and fashion related aspects. According to Hanzaee & Chitsaz (2011), it is identified that Muslim population believe that to ensure ‘Mohammed’s privacy’ and to create a distinction between the public and private life, it is essential to adhere a specific clothing style as arti culated in the Islamic holy book. According to Badawi (n.d.), the Arabic word hijab which signifies head covering or veils is religious attire for Muslim women who they are required to wear according the Islamic beliefs and customs. . Apart from this, through maintaining the clothing style Islamic people can also protect their own honour. Rather, several academic literatures have represented Islamic clothing style as a symbol, which is specifically designed for not to express one's sexual activity or desires. Badawi (n.d.) claimed about Muslim people.

Traffic Congestion

Traffic Congestion Introduction: Traffic congestion is a critical problem which happens on roads which make traffic busy because roads full of cars and buses. Traffic congestion challenges traffic flow in urban area and is prevented smooth traffic. A growing urban area creates complex problems in daily life with traffic. Congestion phenomenons can not be terminated only by applying physical constructing such as: build bridge, motorways and increasing road capacity. It is necessary to build technology system for transportation management which is used for control of the traffic phenomenon. Traffic control systems have direct influence on traffic problems which is help to improve traffic flow and reduce traffic congestion. Usually, traffic jams are caused by many reasons such as incidents, works in roads, roads maintenance. Approximately, traffic congestion occurs at peak times in the morning or evening when people are travelling to work. In addition, transportation systems are one of the main reasons causing traffic congestion in some countries. Traffic roads have a direct effect on traffic jams which relate to small ways use or damaged ways (Katathira et al, 1994) Firstly, when K. Macmillan invented the first cars had proper shape and wooden frame in 1839 which included many types of advantages such as: motion speed; comfort; control; economy; furniture and safety. The Automobiles industry became more popular and necessary for the life and it aimed to improve cars industrial design and create more cars by companies. In the end of 18th century, the first traffic congestion appeared on the old London Bridge which created a serious problem. After that, the London government decided to find way out for this phenomenon which led to the invention of control system to solve traffic congestion by installing traffic lights on the old London bridge. In addition, the London government added another control system by dividing the London old bridge into two paths, one for vehicles and another for pedestrians (Bellis, 1994). Transportation problems have been studied by many researchers and many solutions have been proposed to solve it. Improving transportation includes many ways to improve traffic performance in major cities and motorways. The Government is responsible for improving the efficiency of transportation in cities and highways between cities which reduce traffic problems. Transportation blockage has a clear influence on economic situation and it causes increased in live cost. The aim of this paper is to discuses the effects of control systems can reduce traffic congestion, energy consumption and road incidents. It is important to understand the link between traffic congestion and control systems. However, there are some solutions to decrease their negative effects. Background Traffic congestion, definition Traffic congestion is complex phenomenon which is related to a number of cars on the road at the same times which is hinder motion and need extra time to reach destinations. In fact, traffic congestion is usually recurring or non recurring phenomenon. Always, recurring traffic congestion is appeared by daily event in a certain times which is solved reorganize suitable planning. On the other hand, non recurring traffic congestion is unexpected and unusual event cause by an incident which is suddenly reduced road capacity. In addition, road capacity is one of the main reason cause traffic congestion when the number of cars on the road increases than the road capacity. (Logi, 2001) Control system Control system is approach to remedy traffic phenomenons by applying technology, programming and tolls. In the end of 18th century, the first control system was applied in London by traffic light which was used to organize traffic motion on London old bridge. A growing in urban area encourage government to invent and apply a new technology has ability to reduce traffic problems which is called traffic control system. The aim of this section is to describe effect traffic congestion by traffic control system because traffic control system has direct influence on traffic problems which is helped to improve traffic flow and solve traffic problems by apply a number of system factors such as: traffic lights; road pricing; travel times; gasoline tax; transit fare and speed limitation. Literature review In spite of, the link between control systems and traffic congestion is important; there appear literature dearth which is especially in evidence of appropriate systems. Therefore, there is calculated and experimental evidence. As a result, the relationship between control system and traffic congestion was investigated in 1994 by Shefer which had divided volume over capacity ratio which was used to measure level of traffic congestion. Then after, in1997 the relationship between traffic congestion and control system was studied by Shefer and Rietveld which is used sample hypothesis and provide experiment evidence by comparing traffic congestion level when peak hours the traffic congestion level was less than peak hours in usually days. Further study, by Noland and Quddus in 2005 who was used link between traffic congestion and control system by using spatial analysis manor in London. This study achieves lower traffic congestion by applying several types of control systems (Wang et al, 2009). Type of problems The most type of problem that is happening in big cities is traffic congestion. Traffic congestion has high impact on smooth traffic which cause limes lose, work opportunity and energy consumption. However, traffic congestion has influenced in the city live which become extremely complicated and difficult for life. The most common with traffic congestion are road accident and road capacity which can be blockage traffic flow in cities or in country side for example in London congestion occur in some area not during peak time always during all day which cause time loses and it become serious problem which encourage the governments to find out solution for this phenomenon to decrease it and avoid many problems relate with traffic congestion which can be make life smooth and uncomplicated. Transportation system challenges by traffic congestion which is importance to develop transportation systems by using new methods and useful technology which can alleviated or decreased level of conges tion in urban area. According to ( Logi , 2001) point out that traffic congestion is recurring and non recurring congestion which is appeared when traffic volume increase than road capacity in a certain times. Always, recurring traffic congestion connect with daily event thought non recurring traffic congestion connect with unexpected event by road incident or road works. This phenomenon has been studied by many researchers which aim to find approaches or solution for traffic congestion.

The Tao Of The Joy Luck Club :: essays research papers

Taoism has been a major influence in China throughout much of its history and The Joy Luck Club, by Amy Tan, reflects this influence through its infusion of Taoist principals. One of the fundamental concepts within Taoism is that of Wu-hsing. Wu-hsing is a way of understanding a matter by dividing it into five and is often represented by five phases, elements of directions. This is an unfamiliar concept to a western perspective, which tends to divide things into four. Understanding this fifth additional element, however, is essential to understanding The Joy Luck Club. This fifth component is most clearly represented in The Joy Luck Club through the directional aspect, which is clearly represented at the Mah Jong table, which the women gather around at the Joy Luck Club meetings. Each of the women represent the direction which they sir at on the table and the center of the Mah Jong table represents the fifth direction. In Taoism this fifth direction is the harmonious center where the traditional four directions meet and from which they originate, it is their beginning and their end. In the book the Joy Luck Club meetings serve as this fifth dimension. It is in this fifth direction, the center of the women and the Mah Jong table where the game and story of the Hoy Luck Club is played out. As the game begins the women first â€Å"wash† the tiles in a chaotic mixing motion and then work together to structure these game tiles into an orderly creation in the center of the board (Tan 22). This is the effect of the fifth direction in the women’s lives as well. As the members of the Joy Luck Club bring the chaos of their lives and find peace through the combined effect of their relationships with each other. This process of bringing peace from the midst of chaos is first seen when the first Joy Luck Club is created in Kweilin. In Kweilin Suyun finds herself in an extremely chaotic and violent environment, which is the result of the refugee-camp-like city, and the frequent bombings, which it comes under. Suyun creates the club here as a source of peace in the midst of their troubles. The meetings become a place where the women do not discuss the eminent danger that surrounds them or their relatives and lives, which they have lost. Instead they focus on food and happy stories.

Marketing Spotlight Coca-cola Essay

1- What have been the key success factors for COCA-COLA? From the text, it seems that the key success factors are summarized by: Marketing: Coca-Cola is seen as one of the founding fathers of the modern day marketing model. They were among the pioneers of advertising techniques and styles used to capture an audience. Innovation: It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company. This was a major change because their past success was base on having one successful core product. Globalization: Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world, Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world. 2- Where is COCA-COLA vulnerable? What should they watch for? global brand strategy and local, it must think global but act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices like TIVO that let viewer zap commercials. Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality. Most of the recent ads just endorsed by celebrities don’t much explain about cokes value, in long run this may make people to forget what coke stand for. They should work to make values more fresh and relevant and study alternatives for communications strategies. They should find another ways to enter some countries that COCA-COLA doesn’t enter. 3- What recommendations would you make to their senior marketing executives going forward? What should they be sure to do with their marketing? Position it differently for example like refresher for a farmer/ who is doing hard work in farmland to penetrate deep into Bottom of the pyramid. Think global but act local. Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality.

Prehistoric Life During the Paleogene Period

Prehistoric Life During the Paleogene Period The 43 million years of the Paleogene period represent a crucial interval in the evolution of mammals, birds, and reptiles, which were free to occupy new ecological niches after the demise of the dinosaurs following the K/T Extinction Event. The Paleogene was the first period of the Cenozoic Era (65 million years ago to the present), followed by the Neogene period (23-2.6 million years ago), and is itself divided into three important epochs: the Paleocene (65-56 million years ago), the Eocene (56-34 million years ago) and the Oligocene (34-23 million years ago). Climate and Geography. With some significant hiccups, the Paleogene period witnessed a steady cooling of the earths climate from the hothouse conditions of the preceding Cretaceous period. Ice began to form at both the North and South poles and seasonal changes were more pronounced in the northern and southern hemispheres, which had a significant impact on plant and animal life. The northern supercontinent of Laurasia gradually broke apart into North America in the west and Eurasia in the east, while its southern counterpart Gondwana continued to fracture into South America, Africa, Australia, and Antarctica, all of which began drifting slowly to their present positions. Terrestrial Life Mammals. Mammals didnt suddenly appear on the scene at the start of the Paleogene period; in fact, the first primitive mammals originated in the Triassic period, 230 million years ago. In the absence of dinosaurs, though, mammals were free to radiate into a variety of open ecological niches. During the Paleocene and Eocene epochs, mammals still tended to be fairly small but had already started evolving along definite lines: the Paleogene is when you can find the earliest ancestors of whales, elephants, and odd- and even-toed ungulates (hoofed mammals). By the Oligocene epoch, at least some mammals had begun to grow to respectable sizes, though they werent nearly as impressive as their descendants of the ensuing Neogene period. Birds. During the early part of the Paleogene period, birds, and not mammals, were the dominant land animals on earth (which shouldnt be all that surprising, given that they had evolved from recently extinct dinosaurs). One early evolutionary trend was toward large, flightless, predatory birds like Gastornis, which superficially resembled meat-eating dinosaurs, as well as the meat-eating avians known as terror birds, but subsequent eons saw the appearance of more diverse flying species, which were similar in many respects to modern birds. Reptiles. Although dinosaurs, pterosaurs and marine reptiles had gone completely extinct by the start of the Paleogene period, the same wasnt true for their close cousins, the crocodiles, which not only managed to survive the K/T Extinction but actually flourished in its aftermath (while retaining the same basic body plan). The deepest roots of snake and turtle evolution can be located in the later Paleogene, and small, inoffensive lizards continued to scurry underfoot. Marine Life Not only the dinosaurs went extinct 65 million years ago; so did their vicious marine cousins, the mosasaurs, along with the last remaining plesiosaurs and pliosaurs. This sudden vacuum at the top of the marine food chain naturally spurred the evolution of sharks (which had already been around for hundreds of millions of years, though in smaller sizes). Mammals had yet to venture fully into the water, but the earliest, land-dwelling ancestors of whales prowled the Paleogene landscape, most notably in central Asia, and may have had semi-amphibious lifestyles. Plant Life Flowering plants, which had already made a cameo appearance toward the end of the Cretaceous period, continued to flourish during the Paleogene. The gradual cooling of the earths climate paved the way for vast deciduous forests, mostly on the northern continents, with jungles and rainforests increasingly restricted to equatorial regions. Toward the end of the Paleogene period, the first grasses appeared, which would have a significant impact on animal life during the ensuing Neogene period, spurring the evolution of both prehistoric horses and the saber-toothed cats that preyed on them.

Key Facts About Edmonton, the Capital of Alberta

Key Facts About Edmonton, the Capital of Alberta Edmonton is the capital city of the province of Alberta, Canada. Sometimes called Canadas Gateway to the North, Edmonton is the farthest north of Canadas large cities and has important road, rail and air transportation links. About Edmonton, Alberta From its beginnings as a Hudsons Bay Company fur trading fort, Edmonton has evolved into a city with a wide range of cultural, sporting and tourist attractions, and is the host of more than two dozen festivals each year. Most of Edmontons population works in the service and trade industries, as well as in the municipal, provincial and federal governments. Location of Edmonton Edmonton is located on the North Saskatchewan River, near the center of the province of Alberta. You can see  more about the city in these maps of  Edmonton. It is the northernmost large city in Canada and, therefore, the northernmost city in North America. Area Edmonton is 685.25 sq. km (264.58 sq. miles), according to Statistics Canada. Population As of the 2016 Census, Edmontons population was 932,546 people, making it the second-largest city in Alberta, after Calgary. It is the fifth-largest city in Canada. More Edmonton City Facts Edmonton was incorporated as a town in 1892 and as a city in 1904. Edmonton became the capital city of Alberta in 1905. Government of City of Edmonton Edmonton municipal elections are held every three years on the third Monday in October. The last Edmonton municipal election was held on Monday, Oct. 17, 2016, when Don Iveson was re-elected as mayor. The city council of Edmonton, Alberta is made up of 13 elected representatives: one mayor and 12 city councilors. Edmonton Economy Edmonton is a hub for the oil and gas industry (hence the name of its National Hockey League team, the Oilers). It is also well-regarded for its research and technology industries. Edmonton Attractions Major attractions in Edmonton include West Edmonton Mall (the largest mall in North America), Fort Edmonton Park, the Alberta Legislature, the Royal Alberta Museum, Devonian Botanic Garden and the Trans Canada Trail. There are also several sports arenas, including Commonwealth Stadium, Clarke Stadium and Rogers Place. Edmonton Weather Edmonton has a fairly dry climate, with warm summers and cold winters. Summers in Edmonton are hot and sunny. Although July is the month with the most rain, showers and thunderstorms are usually short. July and August have the warmest temperatures, with highs around 75 F (24 C). Summer days in June and July in Edmonton bring 17 hours of daylight. Winters in Edmonton are less severe than in many other Canadian cities, with low humidity and less snow. Although the winter temperature can dip to -40 C/F, the cold spells last only a few days and usually come with sunshine. January is the coldest month in Edmonton, and the wind chill can make it feel much colder.

Strategy, Business Information and Analysis Assignment

Strategy, Business Information and Analysis - Assignment Example It will be a critical section creating strong fundamentals so that further extensive study will be easier. The second section will talk about critical risks associated with blue ocean strategy as well as alternative models which define the overall strategy. The third section will describe various strategic management theories and strategies and their relationship with blue ocean strategy. The section will also describe ways to overcome the limitations associated with each of these strategies through application of Blue Ocean Strategy. The overall objective of the strategy is to understand the importance of blue ocean strategy and the relevance of its application in current scenarios. Contents 1.Introduction 4 2.Section One 5 2.a. Logic of Blue Ocean Strategy 5 2.b. Listing non-consumers-/non buyers 5 2.c. Sequence of BOS 6 2.d. Buyer experience Cycle 6 2.e. Strategy Canvas 7 2.f. ERRC Grid 7 2.g. To be canvas 8 3.Section Two 8 Critical risks of Blue Ocean Strategy 8 Outside versus in side out strategy 9 Emergent versus rational strategy 10 Adoption process 10 Learning approach 11 4.Section Three 11 Disadvantages of Blue ocean strategy 11 Porter’s Generic Strategy 12 Ansoff’s Matrix 12 Disruptive Innovation 13 Experience Innovation 13 Scenario planning 14 Conclusion 14 Reference List 16 1. Introduction Strategy has been implicitly used in various ways, even though the traditional definition is limited. The 5 Ps of strategy were first coined by Mintzberg (1992); plan, ploy, pattern, position and perspective. Understanding and implementing these elements helps organizations in developing practical, robust and successful strategies for business. Nestle is one of the renowned food manufacturing companies across the globe. It was founded in the year 1865 by Henri, with initial focus on infant nutrition and later, expanded into other confectionary and milk-based products. Nestle has continuously focussed on its core products while diversifying into new an d emerging categories. Nestle company has been chosen for applying the logic of blue ocean strategy because of the extreme industry rivalry as well as maturity of the market. As a result of the constant growth of local competitors, new emerging companies and decreasing demands among consumers, profit margins have become low (Hollensen, 2007). A simultaneous retailer and distributor consolidation has helped in raising their power of bargaining against plethora of wine producers. Fiery battles are fought for distribution and retail space. With no surprise, companies which are weak and poorly run are swept aside. In order to hold its grounds as well as create a sustainable competition, Nestle could think of implementing blue ocean strategy (BOS) as an initiative. Downward pressure on prices of low involvement food products has crept in. BOS could help in creating sustainable differentiation to the company compared to its competitors. 2. Section One 2.a. Logic of Blue Ocean Strategy Foo d manufacturing around the globe consists of an array of industries, differing in inputs and produced goods. In the current scenario, competition is the major concern for Nestle. Food markets as well as ingredient suppliers are facing pressure in terms of higher commodities as well as shelf prices. The fundamental logic of BOS is that it provides high amount of profit growth at lower risk and is applicable to even those industries which are

Movie review Much Ado About Nothing Shakespeare Assignment - 1

Movie review Much Ado About Nothing Shakespeare - Assignment Example I do not like the way characters in the film appear half naked during house parties. The film portrays a life pursuit of pleasure, such as drinking, dancing and making love that to some extent becomes immoral (Canby). Benedict and Beatrice are in a funny and sarcastic relationship that makes the film more appealing. Benedict himself is a funny character in the way he acts in the film. His humor is mainly found in act 2 scenes 3, especially when he falls with a chair after overhearing Don Pedro, leonate and Claudio saying that Beatrice is in love with him. I would recommend this film to adults because it is funny and involve issues that only adults can comprehend such as love affairs, sex and marriage (Canby). I have decided to examine Don John as one of the characters in the film. There are a lot of similarities in the way Don John is portrayed in the text and in the film. In the act 2, scene 1 of the film, Don John is portrayed as a jealous man (Canby). He does not like Claudio for being in relationship with the Hero. He is also jealous of Don Pedro, his half-brother, for being Claudio’s ‘wingman’ in his relationship with the Hero. Similarly, Don John is portrayed in the text as being jealous that makes him villain to an extent of breaking the relationship between Claudio and hero. The film portrays Don John as being villainy especially through his actions and the way he dresses. During the mask part held in a Tuscan villa, Don John is portrayed wearing a red evil mask implying that he is evil in his actions. However, the final scene of the film portrays how Don John gets low props after being arrested for attempts to break the relationship between Claudio and Hero (Canby). The film has applied the quality of motion in act 2, Scene 3. The camera moves to cover a wide area of the Leonato’s garden. It brings a sensual appeal to the audience and simultaneously communicates the